From the start of the upcoming season, YouTube personalities KSI and Logan Paul’s PRIME hydration drink will be one of the club’s official drink partners.
Starting with the Emirates Cup versus Sevilla this weekend, the Gunners will offer the extremely popular energy and performance drink for match-goers at the Emirates Stadium.
KSI is a lifelong Arsenal supporter who characterized the news as a “childhood fantasy of mine.” Logan Paul, who co-founded the company, was a previous adversary on both YouTube and in the ring following two high-profile fights in 2018 and 2019.
However, after working together to identify a market need, which they defined as a sports drink with actual hydrating capabilities as well as a wonderful flavor, the extremely successful brand went on to sell out practically everywhere in the UK upon its first introduction.
“Honestly, I can’t believe it, this is a boyhood dream of mine,” KSI said in response to the news.
“From watching Arsenal rip up the Premier League in the early 2000s to now being formally affiliated with Arsenal via PRIME, it’s a dream come true, and I’m still pinching myself!” This is a tremendous occasion for me, and I’m so thrilled it’s happening with the club I love.”
Juliet Slot, Arsenal’s Chief Commercial Officer, stated, “We are constantly seeking to link together with fresh, intriguing, and forward-thinking businesses.” PRIME fits right in, with a product and founders at the cutting edge of current society.
“KSI has been a longtime Arsenal fan, and it’s amazing that we can maintain this in the family.” I’m confident our fans will like the drink, and I’m looking forward to seeing how we can bring this relationship to life.”
Arsenal host Sevilla in their last pre-season match before their Premier League debut against Crystal Palace next week – why not check out our list of the top football betting sites before kickoff?